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Well, well, if it isn't the year of the affordable touchscreen bar - the Samsung S5230 Star sold over 5 million units since its introduction in May. And Samsung expect that number to reach 10 million by November.

Ambitious? Definitely! But the S5230 Star was the fastest Samsung handset in reaching the 5 million mark and if you look at the numbers of units sold month per month - 10 million seems entirely within reach.

In its premiere month of May the Star sold 700 thousand units, 900 thousand the next month and the numbers for July and August were nearly double that - 1.6 and 1.8 million respectively. The Star's rival, the LG Cookie, also reached the 5-million milestone in July but it had a head start of several months. It too is foreseen by its creators to reach 10 million sales soon.

Europe is the biggest importer of the Samsung Star, with more than half of the units sold there (2.8 million). It topped the sales lists in France, the UK, the Netherlands and Italy.

It seems that the Samsung S5230 Star has the right formula for success - light on the cost and heavy on the features. It offers a 3" WQVGA touchscreen with Samsung's widget-enabled TouchWiz and a 3 megapixel camera with smile detection. It can handle microSD cards up to 16GB and with DNSe technology it's a music player in its own right. The document viewer doesn't hurt either.

We are not quite fans of the design but those new optional colors seem to liven up things around that Star - hit the source link below to check out the new paintjobs.